About Us
About Us
Aakarik was founded by Kaif Khatri and Tariq Khatri, two brothers with a shared passion for preserving India’s rich textile heritage. Growing up in a family immersed in traditional craftsmanship, Kaif and Tariq were inspired by the artistry and history behind Indian textiles. Together, they set out to create a brand that would honor their legacy and bring authentic, handcrafted pieces to modern consumers.
Our Journey
Driven by a desire to keep their heritage alive, Kaif and Tariq have traveled across India, collaborating with artisans who specialize in age-old techniques like Ajrakh, Bandhani, and handloom weaving. Each product at Aakarik is a testament to the dedication and skill of these artisans, curated with a contemporary touch for today’s lifestyle. Every item tells a story of tradition, craftsmanship, and a commitment to excellence.
The Aakarik Difference
Kaif and Tariq believe in offering products that reflect the true essence of Indian craftsmanship. Their dedication to sourcing natural materials, using sustainable dyeing techniques, and working closely with artisans ensures that each piece embodies authenticity and responsibility. Choosing Aakarik means supporting traditional arts and promoting fair trade within artisan communities.
Our Values
- Authenticity Meets Modernity: The Khatri brothers blend timeless artistry with designs that suit contemporary tastes.
- Supporting Artisans: Kaif and Tariq work directly with artisans, ensuring fair wages and a commitment to cultural preservation.
- Sustainable Practices: Aakarik uses eco-friendly materials and processes, aiming for a positive impact on the environment and artisan communities alike.
A Vision for the Future
Kaif and Tariq envision Aakarik as more than a brand; it’s a movement that connects Indian textile arts with the modern world. Their dream is for Aakarik to be a symbol of India’s cultural heritage, where each piece represents both skill and story, honoring the past while building a sustainable future.
Join the Aakarik Family
When you choose Aakarik, you’re not just buying a product; you’re supporting a legacy. Thank you for being part of our journey to celebrate and sustain the artistry of India’s textiles for generations to come.